It’s a debate car guys have had for centuries. Yes, even before the notion of automobiles existed. Is it more important that a car look pretty or perform well?
Obviously, the best-case here is both. But, when it comes down to it, does a car need to look great or drive great?
While I’m not here to make a declarative decision (although I definitely have the authority to do so), I will admit that I grew up under the doctrine that “a car’s primary purpose is to be beautiful.” Call it romantic, but there’s a strong case to be made that cars are more about image than they are about experience. And, I was taught, it doesn’t matter how fast you can go if you don’t look amazing while doing it.
The 2013 Ford Fusion was obviously built by people by me, because it’s freaking gorgeous.
Without ever stepping inside, turning over the ignition, or feeling the push of the engine against my back, I was captivated by this car. It is enchanting. Its very presence dominates my attention and, like a beautiful woman, once you see it you can’t imagine life without knowing it.
Okay, might have gotten carried away a bit there. But let the point be made, this car is unbelievably attractive.
And this isn’t to say the car doesn’t drive like a dream, as future posts will state the exact opposite. It’s an amazing drive. But you don’t have to ever know that to fall in love with it. So here’s my declarative statement, not as a marketer but as a kid who’s been obsessed with cars his whole life: the 2013 Ford Fusion is the best-looking sedan to ever come out of the United States of America. BAM. Consider yourself declarative statemented.
So let the debate go on. Driving may as well be more important than looks, but this Ford Fusion makes a convincing statement that cars can be, in and of themselves, delightful works of art.