New CEO, New Innovation

You’ve probably been hearing the rumors and are wondering if they’re true. Ford has made some significant changes in leadership within the last week. Jim Hackett, who has been with the company since 2013, has replaced former Ford CEO, Mark Fields. Hackett was originally brought in to help Ford’s efforts in developing self-driving vehicles and has been said to help the company transform “from traditional manufacturer to industry innovator.”

Why Change?

The reasons for this change in leadership vary, but the most significant reason can be attributed to the company’s re-established emphasis on innovation. The need for Ford to outshine competitors when it comes to technological breakthroughs in the industry is there, and will be what pushes this technology to your local Ford dealers.

Because this is 2017 and technology is more advanced than ever before, people are questioning the possibility — or more accurately, the announcement — of self-driving cars. Though this technology has not yet been completed, it is on the horizon.

Technology of the Future

Ford has recently implemented a new technology in some of their vehicles, including the Ford Edge, Kuga, S-Max, and Galaxy. This advanced technology, known as Ford’s Intelligent Speed Limiter (ISL), can be considered a stepping stone on the path to the self-driving car. It’s only a matter of time before your Ford F150 will be able to drive you from West Valley City, Utah to the capital city without any involvement on your part.

Ford is hoping that under the new leadership of Jim Hackett, innovation will assume an even higher priority within the company. As a whole, we will soon leave its competitors in the dust for good.

There is also a need to make some serious budget cuts — we’re talking $3 billion a year — in order to allocate enough money for new product development. These cuts will allow Ford to get a head start researching and working on the programs needed to make self-driving cars a reality.

But in the mean time, you’ll just have to hop on into your Ford Mustang and drive to your destinations the old-fashioned way.


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