It all started in 2011, when six Ford F-150 prototypes were equipped with high-strength, aluminum-alloy cargo boxes that were quietly tested by longtime Ford customers. This real-world early testing allowed Ford to prove the durability of aluminum alloy and determine the best fit for the final cargo box design.
No matter what you want to store in your cargo box, this testing ensured that the new Ford F-150 will be the toughest one Ford has put on the market. So, Utah mountain lovers, rejoice. This cargo box was the first time Ford has given customers advanced prototype vehicles before production, but it was done for a good reason. That reason being, the thorough research in the brilliant minds of Ford employees to make sure you are getting the truck you need.
On Ford’s national blog, Larry Queener, who was the program manager for the new Ford F-150, was quoted as, “Our customers demand the highest levels of toughness and productivity – so we wanted to test the truck outside, in the harshest conditions and in the hands of real customers – with no limits.” He went on to explain that Ford “did not want these customers to know what was different. So, when we gave them the prototype vehicles, we told them to use the trucks like their other hard-working Ford trucks, and we would be back to follow their progress.”
The testing quickly gave Ford results the company needed to provide the highest quality to customers as possible. For example, Ford made the cargo box floor thicker in order to improve strength, as well as making modifications to the tailgate based on what they learned from customer’s real-world use. So, if you live somewhere like Utah, where there is always a place to go in your truck, you can almost guarantee Ford has maximized the use of the new F-150 cargo box so you can feel confident about it’s abilities.
Read more on the ways Ford has “torture tested” the up and coming Ford F-150 here.