Ford Introduces New Float at Detroit’s Annual Thanksgiving Parade

With Halloween around the corner, Thanksgiving is quickly approaching — and with it comes one of the most looked-forward to events of the year: America’s Thanksgiving Parade®. And this year, Ford dealers from Provo, Utah to the East Coast will watch excitedly as Ford Motor Company becomes the driving force behind the parade.

Ford Introduces the Mobility One

Ford Motor Company will unveil a new float called Mobility One and will introduce more than 40 F-Series trucks, Mustangs and Explorers as the parade makes its way through historic downtown Detroit. The parade aims to bring the region together while simultaneously supporting a renewed commitment to the parade and the annual Ford Fireworks.

The new Ford float — which measures at an impressive 90-feet in length — will feature a timeline look at Ford’s history of innovation and invention. Henry Day Ford, the Model T and the digital age/future of smart mobility and self-driving cars will be included in the float. Ford dealers can watch excitedly as eight-time Olympic swimming medalist Allison Schmitt (a native to Michigan) rides on the float, and as dozens of Ford Volunteer Corps members walk alongside the Mobility One float throughout the duration of the parade.

The Details of the Parade

Detroit’s annual Thanksgiving parade is not only one of America’s largest parades, it’s also one of America’s longest-running parades. Spanning the length of three miles and featuring a variety of creative floats, bands, celebrities and even an appearance from Santa, the parade is guaranteed to draw fans from all over the state. Ford dealers in the area will undoubtedly be celebrating, as well, as the parade begins its route at exactly 8:45 a.m. and traverses down Kirby Street (located in close proximity to the Detroit Institute of Arts).

Ford Teams Up With Detroit Area Agency

Ford has also teamed up with Detroit Area Agency on Aging to collaborate on the Holiday Meals on Wheels program, which ensures that more than 6,000 homebound seniors can also enjoy the festivities of a warm, inviting Thanksgiving dinner this year.

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