Dallas, Texas —The waiting games are over. America has finally caught a glimpse of the new 2017 Ford F-Series Super Duty pickup truck. Truthfully, if ever there was a company as fine-tuned in the ways of building public intrigue, it would be the Ford Motor Company.
The much anticipated event was shrouded in mystery, seeing as how Ford made it a point of teasing the groundbreaking pickup through camouflaged prototypes, viral photos and Internet rumors. Because of this strategic dangling of automotive carrots, many hypothesis were formed as to what components would make up the popular pickup.
From comments about the use of aluminum and overall weight of the mammoth machine to speculation surrounding the destined engine type, needless to say, the level of suspense was high. Fortunately, this morning Ford provided its ever-expanding body of truck consumers with the answers they’ve been craving for months. Beyond a shadow of doubt, customers are pleased with what they’ve heard.
Though Ford tends to link any and all of its powerful trucks to the tagline, “We Own Work,” the motto was originally intended for the company’s lineup of impressive Super Duty trucks. After what was seen today, the aforementioned makes complete and total sense.
According to Brian Rathsburg, Ford’s Marketing Manager, the 2017 Super Duty promises to be a leader in performance pickups for three outlying reasons: “reliability, capability and durability.” While Ford’s stronghold on the blue-collar sector of America’s workforce is certainly fierce, the new 2017 Super Duty will only make that grip tighter.
Why, you ask? For starters, the head-turning Super Duty is crafted with the toughest, most aggressive materials known to auto makers. In past years, this might’ve included little more than steel; moreover, in today’s day and age, this kind of top-tier construction calls for high-strength aluminum alloy.
Following in the footsteps of the game-changing 2015 Ford F-150, the engineers at Ford couldn’t help but include the durable, lightweight alloy. Just as this year’s F-150 managed to shed upwards of 700 pounds in raw automotive weight, so too has the 2017 Super Duty considerably slimmed down. With aluminum serving as a key player in the bodily construction of the Super Duty, the vehicle lost nearly 350 pounds of dead weight.
In fact, according to Craig Schmatz, Chief Engineer of the Super Duty, more weight was actually dropped; however, with tenacity being a mainstay of the Super Duty’s reputation, much of the truck’s subtracted mass was reinvested into the truck to keep things as durable as possible.
With the finest of aluminum panels, dent and ding resistant elements, bigger axels, more robust brakes and an insanely efficient towing and hauling capacity, it’s easy to see why the Super Duty wasn’t too keen on only looking more trim.
That being said, just how tough is the 2017 Ford Super Duty? In order to prove that terms like “resilient,” “long-lasting” and “tenacious” are much more than simply editorial branding terms for the truck, the good folks at Ford went as far as bringing in John Brenkus of ESPN’s “Sports Science” to test yet another feature of the new Super Duty’s brilliance: the pickup’s fully boxed, high-strength steel frame.
Sure, the new frame is six times stronger than those of less superior competitors, but when push comes to shove, results are all that really matter. For this reason, Brenkus set up an experiment in which, using a crane, a series of Ford performance trucks would be hung from the bottom of the 2017 Super Duty’s frame, all while being completely suspended in the air.
When all was said and done, Brenkus and his team managed to hang nine trucks from the pickup’s steel frame—that’s approximately 60,300 pounds of weight being supported by a single auto item.
Lastly, as if the brutality of the Super Duty wasn’t enough to have truck enthusiasts chomping at the bit to get into one of these trucks, the smarter, technological side of things would most certainly do the trick.
More than just about anything else, the standout feature of the 2017 Super Duty comes from the intricate seven-camera, fully-synched system the truck employs to keep all cargo types and passengers both safe and aware at all times.
Posted cameras on the front, sides and rear of the truck make routine activities like trailer mounting, load hauling, parallel parking and lane keeping simple endeavors. Simply put, just because your physical eyes can’t see it, doesn’t mean the Super Duty can’t.
Sadly, the official consumer release of the 2017 Ford Super Duty is about a year out. With that in mind, however, the newest Super Duty—complete with the highest payload rating and towing power potential the F-Series has ever seen—is well worth the wait.