Generation X has seen its highs and lows, but throughout all its journeys it has stayed resilient and have never lost its sense for adventure.
That’s never rang more true than when a new vehicle customer study from MaritzCX reported that the Ford Explorer Sport was the best selling non-luxury SUV in the United States among Gen X (people born between 1965 and 1978). The reason why Gen X is going to Ford dealers in West Valley City, Utah to buy the Explorer is pretty simple: It’s reasonably priced and outrageously fun.
“When consumers look at Explorer Sport, they see all the style and performance of a luxury SUV, but at roughly $20,000 less,” Omar Odeh, the Ford Explorer marketing manager, said.
In a lot of ways, the Ford Explorer Sport is vehicle equivalent. Its 3.5 liter twin-turbo EcoBoost V6 engine mixed with its 365 horsepower delivers an exhilarating ride that’s also kind to your wallet when you fill up at the gas station. Studies on Generation X show that this generation is not as keen to buying more luxurious cars just to prove status. Gen X wants cars that get the job done, will last a long time and are fun to drive, and that’s the exact type of cars that Ford makes.
What was also interesting about the study is that Gen X-ers who bought the Explorer weren’t necessarily frequent buyers of Fords. This means that much like the Ford F150, the Explorer stands on its own as the best car in its class. The reputation of a Ford F150 is that it’s an exceptional vehicle that does everything you ask of it. The Ford Explorer is now starting to experience that same reputation, and it doesn’t look like that positive rep will be disappearing any time soon.