Little did you know, by drinking tequila on Friday night after work you can do your part to save the environment. Ford and Jose Cuervo have teamed up to go green and change the face of the planet. The plastics found in the vehicles at your Ford dealers in West Valley City, Utah may one day be from the agave plants used to create your weekend margarita. The car guru has begun experiments on reusing existing materials and reducing their footprint.
The Tequila Behind the Project
Tequila is made from seven-year-old agave plants. The heart of the plant is roasted and ground until juices are released. These juices are extracted and processed into the drink that is enjoyed from Utah to the East Coast. But what happens to the other parts of the plant that don’t make it into the drink?
Currently the leftovers from these plants are used as compost at the farms they came from. Some of the plant remains will be turned into crafts. Ford has seen bigger potential for these plants. Since they first used soy-based materials in their cushions in 2007, they have been committed to sustainability. Ford dealers are in a rush to be the most innovative company on the planet.
The Ford Promise
The average vehicle at your Utah Ford dealers has roughly 400 pounds of plastic in it. The collaboration of two great companies will hopefully someday change the way we think of car production and recycling.
Debbie Mielewski, Ford’s senior technical leader of the sustainability research department said, “At Ford we aim to reduce our impact on the environment. As a leader in the sustainability space, we are developing new technologies to efficiently employ discarded materials and fibers, while potentially reducing the use of petrochemicals and light-weighting our vehicles for desired fuel economy.”
From great minds to great products, the innovation never stops.