Behind the Rising Popularity of the EcoBoost Engine

Under the Hood

The latest family of turbocharged, direct-injected EcoBoost engines are taking both Ford dealers and the greater auto world by storm. From EcoBoost-equipped F150s in Utah to 2.3L EcoBoost Mustangs on the West Coast, sales of vehicles outfitted with Ford’s fuel-efficient engines are expected to top one million before the end of the year.

And the EcoBoost isn’t just selling well at home—Ford vehicles with EcoBoost engines now account for one-fourth of the automaker’s sales in Europe.

What’s driving the EcoBoost’s increasingly popularity over the past couple of years? Savvy marketing techniques, fuel economy regulations and consumer demand for better efficiency have propelled EcoBoost-equipped vehicles to the forefront, analysts say.

Now offered in seven different sizes across every Ford light-duty passenger vehicle minus the hybrid-only C-Max, the EcoBoost engine achieves 20 percent better fuel efficiency and 15 percent reduced carbon emissions compared to traditional engines—all while offering comparably seamless power and torque.

In an industry wracked with emissions scandals, the Ford EcoBoost engine offers top performance—adding power and acceleration—along with impressive fuel efficiency.

As sales of EcoBoost engines at Ford dealers from Utah to the Midwest approach the one million mark, it’s clear that turbocharging is no longer just for sport and high-performance vehicles.

Through the versatile application of the technology, Ford is showing the industry just what an eco-friendly engine can do.

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