A History of Ford’s Branding Evolution

The Ford Motor Company has changed substantially throughout its 113-year history. In 1903, it had a total of 12 investors and $28,000 in cash — just barely enough to begin a manufacturing empire that would go on to become the 5th largest automaker in the world. The rich history of this motor company also boasts a variety of impressive branding platforms that are as remarkable as the company itself. From Utah to the Midwest, Ford dealers everywhere boast the blue oval trademark in conjunction with current slogans such as “Go Further” and “Drive One.”

One of the first Ford slogans was “Don’t experiment: just buy a Ford.” From the inception of this slogan at the beginning of the 20th century to its current modern logo, here’s a quick look at the company’s 113 year-long branding evolution.


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